Evaluation Q3: Emily Bland

Distribution of films is when film companies promote their films by using posters or trailers to advertise it to an audience. For our own film we will create a poster that will help promote it using all the relevant information e.g. Title, actors names etc. Major distributers have a much higher budget therefore they are able to widely advertise the trailers on T.V, use posters and create merchandise that relates to the film. However, independent film companies have a lower budget and generally only stick to trailers and posters.
  You could upload your film to Youtube or enter them in film festivals such as the Bang! Short film festival

Here are two local short film makers from Nottingham that entered their film in the festival, we could also do this to distribute our own film.

LIONSGATE
Lionsgate have used this poster to portray 'Saw II' as a gruesome film. The title of the film suggests that it is about extreme torture because of the way 'Saw' looks like it has been with fingernails. Due to the presence of the mask, on what would seem to be the threat, it gives the audience the idea that these torturings will be seen as a game to the villain.

In the trailer for 'Saw II' Lionsgate have use fast editing with occasional lengthier shots to give an intense atmosphere, enticing the audience with the deep voices of the villain and making them become intrigued and eager to see more. They use lots of different images close together that are associated with the genre of the film to let the audience know that this is a gruesome, torturous film.

HAMMER

Hammer have used very dark grey/blue tones for the poster to create a dark and dreary atmosphere, as if all the happiness had been removed from the place in which it is set. This attracts an audience as they begin to wonder why and how this has happened. It is clear that the cloaked figure at the back of the poster is the threat as it is looking towards the main character from behind.

By using more familiar things such as music from childrens toys and little country villages, this trailer helps people relate to old time english countryside making what is happening seem like it could have been true which makes it scarier for an audience. 

FANTASTIC FILMS

                                                                  

 The poster for The Wake Wood suggests that this film is about trying to break free and escape Wake Wood as the hand is reaching out of the ground. The blood running down the arm tells us that there will be gore and that some characters will be fighting for their lives. I believe that this is a very effective poster as it creates an air of mystery as to what is going to happen. This would be the sort of poster which would be put up on poster boards, at bus stops etc.

        

This trailer is fairly fast and jumps very quickly from one thing to another to mirror the way that the characters have a time limit in which they have to sort out their situation with their daughter that they brought back from the dead. This differs from the slow calm pace of the trailer for 'The Woman In Black'.

We based our poster around the Paranormal activity posters as we liked the idea of using a still from our film.

Here is our poster for our film, we took a still from our title sequence and created a tag line to make the poster seem more chilling.

We created our Red Balloon Productions logo by focusing on the layout of the Dreamworks logo, especially focusing on the clouded background. We chose to make the clouds dark and gloomy as it is for a horror film so we wanted to mirror the atmosphere of the film. We also used bold, clear font so it is easy to read and stands out.