WHAT KIND OF MEDIA INSTITUTION WOULD TRY AND SELL YOUR FILM AND WHY

One major media institution is 'Lionsgate'
An Example of Lionsgate distributing the film 'Saw.'

This is a trailer to Saw which would have been shown on youtube and on television to help to sell the film to people to make them want to go and watch it.

Lionsgate also use posters to try and sell the poster to people and make them want to go to the cinema and watch it. This is a very ambiguous poster so that means that it sells to the audience because it makes you want to go and watch the film to see how the poster links with the film.