Q4 - Reflective Evaluation Isabel Wong

It is important to know who the target audience for our film would be because we need to know the content limitation of our film. Since there are different limitation for audience of different age group, so we need to make sure we don't put content which is not appropriate for our target audience. Furthermore, we need to know what elements in the film our target audience will like, so it is easier to do research if we know who our target audience is, so we will be able to appeal them successfully.

The target audience of our media product would be male and female who are 15.
This is because the two characters in our film are both teenagers, the age we designed for our victim is 15 whilst the girl ghost is a young girl as well. So we can take advantage of the age resemblance to appeal the audience around 15.

The film I will discuss about is the Sixth Sense and the protagonist Cole is a very obvious victim.
Since he is a boy who comes from single-parent family, his classmates and teachers even call him a freak, and he is being treated as a sentimental boy. Cole's family background and behaviour make him vulnerable since no one is willing to accompany him and help him in the society he is living. When we put the same case into the actual world, it's not difficult to find the resemblance. In the actual world, people come from single-parent family or from lower class are seen as the ones who can be neglected and no one pays much attention on them. Some people might even look down on them. Same as the situation Cole is in, the birthday boy who is his classmate can be seen as children from richer family as his family can afford holding a birthday party for him. It's not a rare case where the richer people look down on poorer people. So Cole in the Sixth Sense represents the vulnerable group in the society thus he is always abused by his classmates and haunted by ghosts, but this also makes him willing to help the dead people as the dead people we will later realize they are also someone pathetic. Apart from the scary scenes, this might be a film to arouse the audience's awareness of caring the vulnerable people in the society.

The audience for our film would pobrably be female and male at the age 15.
As we have watched quite a lot of horror films with victims are usually teenagers or kids, we decided to appeal audience around 15 because this is less challenging especially for low budget films like ours. We can always make use of simple locations and props to make a horror film for teenagers as long as we make our plot more similar to their daily life which means the strategy we use to appeal them is mutual threat.